With this function you can construct your weekly calendar of lessons, which is customized on the basis of the courses that you intend to follow. Warning: the personal schedule does not replace the presentation of the study plan! It's an informal tool that can help you better manage the organization of class attendance before the study plan presentation. After the study plan presentation we recommend you to use the Lecture timetable service in your Online Services.
To create your customized schedule follow these instructions:
- Click on the "Enable" link to proceed. You will be asked your surname and first name in order to determine your alphabetic grouping.
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To add or remove courses from your personal schedule, use the small icons which are found next to the courses:
- addition of the course
- removal of the course
- selection of the section of the Laboratory of Architecture
(Note: the effective area in which the teaching will be carried out will be determined after the presentation of the Study Plans)
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The sidebar on the left displays the number of lessons included in schedule.
There are also these commands:
- View the schedule: allows the viewing of the weekly synoptic schedule
- Delete the schedule: cancels the selections made
When you have finished the entry, you can print the calendar you have made.
Semester (Sem) | 1 | First Semester | 2 | Second Semester | A | Annual course | Educational activities | C | Similar or integrative activities | Language | | Course completely offered in italian | | Course completely offered in english | -- | Not available | Innovative teaching | | The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching. These CFUs include:
- Subject taught jointly with companies or organizations
- Blended Learning & Flipped Classroom
- Massive Open Online Courses (MOOC)
- Soft Skills
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Academic Year
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2019/2020
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School
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School of Industrial and Information Engineering
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Name
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(Master of Science degree)(ord. 270) - BV (479) Management Engineering
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Track
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EEM - ENERGY AND ENVIRONMENTAL MANAGEMENT
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Programme Year
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2
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ID Code
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098449
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Course Title
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BRANDING & COMMUNICATION
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Course Type
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Integrated Course
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Credits (CFU / ECTS)
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6.0
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Semester
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Course Description
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The course will address the following subjects:
Theoretical background
The integration of models belonging to semiotics to understand how to build up or decode a brand identity through the values it represents and how they are perceived and interpreted by final users.
Brand & design management
From brand identity to brand expressions: translating brand DNA into visual and stylistic codes and managing their different expressions into products, services and communication.
Brand portfolio management: managing different brands reaching different target markets properly managing brand DNA codes not overlapping product/service portfolios.
Product portfolio management: planning and managing products portfolios to balance carryovers and research-oriented products, enhancing markets potential while efficiently planning categories' in depth and range.
Process planning: planning brand & product management phases and timing and integrating them with parallel processes (ex. communication and retailing)
Communication design & management
From brand management to communication management: translating brand DNA into visual and communication codes.
Communication design development: translating visual codes into different artefacts for different media (analogic VS digital)
Communication management and media planning: planning and managing communication strategies to enhancing market potential reaching proper users and facing different competitive scenarios through different media.
Theoretical contents will be supported by case studies and will find an application in a field project assigned to students on a real brand.
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Scientific-Disciplinary Sector (SSD)
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Educational activities
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SSD Code
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SSD Description
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CFU
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C
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ICAR/13
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DESIGN
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6.0
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