Politecnico di Milano
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Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
ABasic activities
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Degree ProgrammesCambia LinguaCambia Lingua
Course Details

Academic Year 2014/2015
School School of Design
Name (Bachelor of Science degree)(ord. 270) - BV (1154) Communication Design
Track *** - Non diversificato
Programme Year 3

Course Details
ID Code 096714
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 5.0
Semester Second Semester
Course Description The course presents the "beauty" as a competitive advantage that helps to make a creation attractive, desirable and successful. In particular, the Italian beauty is a key component of creativity, connected to the world of luxury and excellence, that in our Country has a long and prestigious history, but this beauty, far from being just an aesthetic and superficial component, it is built and fed by work, commitment, tradition and territory, art and expertise. It becomes the further expression of a talent that characterizes the excellence of Italian production, and that cannot do without the arts and crafts (traditional or new generation) that are connected to territory, and that from art, history and beauty of these territories, take their inspiration and create their identity, in a perfect virtuous circle. Understanding how to decode the "construction" of this beauty means recognizing the tangible and intangible Italian heritage, an endless source of inspiration, not only creative, but also professional and connected to design.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU

Schedule, add and removeAlphabetical groupProfessorLanguageCourse details
From (included)To (excluded)
--AZZZZCavalli Alberto
26/04/2019 Area Servizi ICT v. 2.11.10 / 2.11.10