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Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
ABasic activities
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Academic Year 2014/2015
School School of Design
Name (Bachelor of Science degree)(ord. 270) - BV (1156) Product Design
Track *** - Non diversificato
Programme Year 3

Course Details
ID Code 096733
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 5.0
Semester Second Semester
Course Description The course has as its object the subject of a story, the series of events narrated above all through pictures and it takes into consideration several historical examples; proposes them, noting the persistence of the sense through the centuries, as examples ante litteram of storyboard, operations performed about the storytelling. The course makes visible a historical perspective to observe what and how many "credible tales" they told effectively, from the "Donation of Constantine" to the "imaginary worlds", up to our days, a lot of cases history useful to take apart and understand the narrative operations put in the field by the brands with the strategic communication, enhancing and integrating the actions of branding. The didactic purpose of the course is twofold: on the one hand the shared observation of the need to represent in a credible manner and, second, the training of the participants' ability to build "stories through images" able to communicate effectively and immediately. It points to the transmission of tools for critical observation and the methodology for recognition and then the design of shared stories, credible representations, strategic conversations. The ultimate goal is to reach the awareness of the complexity of the action of systemic design, through contact with winning creative strategies and advanced.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU

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--AZZZZVitale Giovanna
manifesti v. 3.5.7 / 3.5.7
Area Servizi ICT