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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Degree ProgrammesCambia LinguaCambia Lingua
Course Details

Context
Academic Year 2014/2015
School School of Design
Name (Master of Science degree)(ord. 270) - BV (1162) Communication Design
Track *** - Non diversificato
Programme Year 1

Course Details
ID Code 092056
Course Title BRAND STRATEGY & LICENSING
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 6.0
Semester Second Semester
Course Description High-level training course to develop specialistic competencies on licensing, brand extension, contract and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takles the covered topics with synergy and cross-reference, correlating them in a sort of "direction" enabling the student to check through the educational path the combined learning of a different subjects, directly putting into pratice with the partnering Companies, different stages of creativity. The subjects included in this course, will be developed crossing application classes into different research fields such us: the brand value chain, the brand communication values, the brand extension (vertical and horizontal), from third partying to partnership, creativity and licensing, product personalization, retailing identity, the brand as an asset. During the project work, in particular, the partecipants, thanks to the extensive use of small working teams supervided by a tutor, can test and implement the knowlege and the teamwork skills so far developed.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
B
ICAR/13
DESIGN
6.0

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22/04/2019 Area Servizi ICT v. 2.11.10 / 2.11.10