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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
CSimilar or integrative activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Context
Academic Year 2014/2015
School School of Industrial and Information Engineering
Name (Master of Science degree)(ord. 270) - MI (471) Biomedical Engineering
Track BCT - Ingegneria per cellule tessuti e biotecnologie - Cells, tissues and biotechnology
Programme Year 1

Course Details
ID Code 072453
Course Title MARKETING BUSINESS TO BUSINESS
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 10.0
Semester First Semester
Course Description Basics of Marketing B2B - players and roles in the Marketing System - peculiarity and characteristics of the demand of industrial goods - role, scope of Strategic and Operation Marketing - methodology and models for a market approach to exploit a business idea (segmentation methods, competitiveness evaluation, product and portfolio management, Marketing strategies, budget and action plan) - dimensions of Operation Marketing - organisational aspects in Marketing B2B - information technology and the Marketing process - innovation and Marketing - new trends in Marketing B2B.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
C
ING-IND/35
BUSINESS AND MANAGEMENT ENGINEERING
10.0

Schedule, add and removeAlphabetical groupLecturer(s)LanguageTeaching Assignment Details
From (included)To (excluded)
---AZZZZGiacomazzi Franco
manifesti v. 3.7.7 / 3.7.7
Area Servizi ICT
10/02/2025