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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
ABasic activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Context
Academic Year 2015/2016
School School of Design
Name (Bachelor of Science degree)(ord. 270) - BV (1155) Fashion Design
Track *** - Non diversificato
Programme Year 3

Course Details
ID Code 098607
Course Title MARKETING OF EMOTIONS
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 5.0
Semester First Semester
Course Description TOOLS IN ORDER TO UNDERSTAND AND DECIDE To teach the logical and cognitive processes at the basis of decisions guided by emotions; make people understand the critical variables to be analysed thanks to neuroscience and techniques to analyse them; awareness of the multiple possible solutions for each problem; teach the power of languageCombining abstraction ability and applications to specific cases CONNECTING THEORY AND PRACTICE: EXPERIENCES AND NEUROSCIENCE Knowing how to change concrete problems in abstract models and vice versaTo teach proper cultural approach to emotional marketing problems UNDERSTANDING FUTURE DEVELOPMENT TRENDS Integrated view of processes; focus on value creation; role of contingent factors; critical evaluation skills in relation to styles; development of learning and reasoning)
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
A,B
ICAR/13
DESIGN
5.0

Schedule, add and removeAlphabetical groupProfessorLanguageCourse details
From (included)To (excluded)
--AZZZZGallucci Francesco--
manifesti v. 3.3.7 / 3.3.7
Area Servizi ICT
09/07/2020