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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Context
Academic Year 2015/2016
School School of Design
Name (Master of Science degree)(ord. 270) - BV (1160) Product Design for Innovation
Track *** - Non diversificato
Programme Year 2

Course Details
ID Code 098636
Course Title DESIGN AND NEUROSCIENCE
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 6.0
Semester First Semester
Course Description The aim of the course is to explore the emotional components of Design. Starting from a neuroscientific definition of what an emotion is, the perceptual properties of human artifacts are studied, able to raise emotions, with the consequent design responsibilities. After an analysis of the evolution of Design, the human brain structures are presented, and the related sites for the emotions, properly classified. Then the perceptual properties of the human artifacts are examined, both in terms of embodies capabilities and of cultural interpretations, able to raise one of more of the specific emotions previously classified. Many examples and critical comments are provided. Main referred authors are Jaak Panksepp (for the emotional systems and the related taxonomy) and Vilayanur Ramachandran(for the perceptual aspects). Reference to a course text: M.Maiocchi, The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter, Springer Briefs in Applied Sciences and Technology, 2015
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
B
ICAR/13
DESIGN
6.0

Schedule, add and removeAlphabetical groupProfessorLanguageCourse details
From (included)To (excluded)
--AZZZZMaiocchi Marco Maria
manifesti v. 3.1.6 / 3.1.6
Area Servizi ICT
12/11/2019