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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
CSimilar or integrative activities
BIdentifying activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Context
Academic Year 2019/2020
School School of Industrial and Information Engineering
Name (Master of Science degree)(ord. 270) - BV (479) Management Engineering
Track OSI - SUSTAINABLE OPERATIONS MANAGEMENT AND SOCIAL INNOVATION
Programme Year 2

Course Details
ID Code 097380
Course Title MULTICHANNEL CUSTOMER STRATEGY
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 10.0
Semester First Semester
Course Description The course aims to introduce and discuss the decision-making system lying at the core of marketing planning and multichannel customer relationship management. In this perspective, the course will analyze issues such as: (i) cusotmer behavior in multichannel environments; (ii) marketing concept generation; (iii) multichannel customer experience design and management; (iv) multichannel marketing performance measurement and accountability.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
B,C
ING-IND/35
BUSINESS AND MANAGEMENT ENGINEERING
10.0

Schedule, add and removeAlphabetical groupLecturer(s)LanguageTeaching Assignment Details
From (included)To (excluded)
---AZZZZLamberti Lucio
manifesti v. 3.7.7 / 3.7.7
Area Servizi ICT
20/01/2025