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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
CSimilar or integrative activities
BIdentifying activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Course Details
Context
Academic Year 2020/2021
School School of Industrial and Information Engineering
Name (Master of Science degree)(ord. 270) - BV (479) Management Engineering
Track EEM - ENERGY AND ENVIRONMENTAL MANAGEMENT
Programme Year 2

Course Details
ID Code 056512
Course Title HIGH-END AND LUXURY INDUSTRIES MANAGEMENT
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 5.0
Semester First Semester
Course Description The present course is designed in collaboration with Altagamma to illustrate the fundamental of the sector and create a link between theory and practice in the key processes along the value chain of high-end and luxury goods companies. Several case studies will be discussed, with particular emphasis on Italian leading companies, to understand the most relevant perspectives. The course approach will be Hands-On and based on real cases discussion, to allow participants to see the key principles of High-End and Luxury Management applied in practice. Specifically, by the end of the course, participants are expected to have reached the following learning objectives: - know the fundamentals of premium and luxury market today and luxury Critical Success Factors and to be familiar with recent market trends in high-end and luxury consumption; - understand the key theoretical principles behind sound luxury strategy and execution and to see how these principles work in real cases; - evaluate the strategy of a brand, identifying strengths and weaknesses, and be able of clearly communicate to different audiences the points of parity and points of difference of a specific brand in a given market; - acquire basic definitions (e.g. Manufacturing, Production Process, Supply Chain) as well as an overview of the paramount actors and processes along SCM for Luxury firms; - understand the link between (product-related) Luxury Critical Success Factors and the way customer requests are handled and to be able to design a customer-oriented strategy in a luxury company; - be able to apply the contents of the course to a real problem and deliver an effective presentation to company representatives.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
B,C
ING-IND/35
BUSINESS AND MANAGEMENT ENGINEERING
2.5
B,C
ING-IND/17
INDUSTRIAL MECHANICAL SYSTEMS ENGINEERING
2.5

Schedule, add and removeAlphabetical groupProfessorLanguageCourse details
From (included)To (excluded)
--AZZZZBrun Alessandro
manifesti v. 3.4.30 / 3.4.30
Area Servizi ICT
28/09/2022