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Glossary
Semester (Sem)
1First Semester
2Second Semester
AAnnual course
Educational activities
BIdentifying activities
CSimilar or integrative activities
Language
Course completely offered in italian
Course completely offered in english
--Not available
Innovative teaching
The credits shown next to this symbol indicate the part of the course CFUs provided with Innovative teaching.
These CFUs include:
  • Subject taught jointly with companies or organizations
  • Blended Learning & Flipped Classroom
  • Massive Open Online Courses (MOOC)
  • Soft Skills
Degree ProgrammesCambia LinguaCambia Lingua
Course Details

Context
Academic Year 2015/2016
School School of Industrial and Information Engineering
Name (Master of Science degree)(ord. 270) - BV (479) Management Engineering
Track AM - ADVANCED MANUFACTURING
Programme Year 1

Course Details
ID Code 096080
Course Title STRATEGY & MARKETING
Course Type Mono-Disciplinary Course
Credits (CFU / ECTS) 10.0
Semester First Semester
Course Description Course objectives The "Strategy & Marketing" course is made of three major interplaying pillars: 1. Strategy; 2. Marketing; 3. Strategic Entrepreneurship. Following such pillars, the course has the following objectives: 1. to present the major concepts, theories, methodologies and tools to support the strategic decision making process; 2. to present the major concepts, theories, methodologies and tools to support the marketing decision making process; 3. to encourage students to discuss and get familiar with the abovementioned theories and models, through the discussion of business cases; 4. to introduce the enabling strategic methodologies and tools to launch a new business, either within an existing company or through a start-up company.
Scientific-Disciplinary Sector (SSD)
Educational activities SSD Code SSD Description CFU
B,C
ING-IND/35
BUSINESS AND MANAGEMENT ENGINEERING
10.0

Schedule, add and removeAlphabetical groupProfessorLanguageCourse details
From (included)To (excluded)
--ACJChiesa Vittorio
--CJLFNoci Giuliano
--LFPOGhezzi Antonio
--POZZZZChiaroni Davide
18/10/2018 Area Servizi ICT v. 2.10.8 / 2.10.8