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Information on didactic, research and institutional assignments on this page are certified by the University; more information, prepared by the lecturer, are available on the personal web page and in the curriculum vitae indicated on this webpage.
Information
LecturerNoci Giuliano
QualificationFull professor full time
Belonging DepartmentDipartimento di Ingegneria Gestionale
Scientific-Disciplinary SectorIEGE-01/A - Business And Management Engineering
Curriculum VitaeDownload CV (77.58Kb - 29/10/2022)
OrcIDhttps://orcid.org/0000-0002-6099-6933

Contacts
Office hoursOffice hours is not available yet
E-mailgiuliano.noci@polimi.it
Personal websitewww.dig.polimi.it/people/Noci.Giuliano

Data source: RE.PUBLIC@POLIMI - Research Publications at Politecnico di Milano

List of publications and reserach products for the year 2025
No product yet registered in the year 2025


List of publications and reserach products for the year 2024 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Poster
Immersive Touristic Experiences through AR: a Neurophysiological Study on Consumers (Show >>)
Conference proceedings
Integrating Behavioral Finance Factors with Temporal Convolutional Networks for Enhanced Cryptocurrency Return Predictions (Show >>)
VR Immersive Experiences in Tourism: an EEG Study (Show >>)
Journal Articles
The influence of television content on advertisement: a neurophysiological study (Show >>)


List of publications and reserach products for the year 2023 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Abstract in Atti di convegno
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS (Show >>)
Contributions on scientific books
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study (Show >>)
Conference proceedings
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics (Show >>)
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior (Show >>)
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism (Show >>)
The case for repair: how to offer it and what to expect from consumers. (Show >>)
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands (Show >>)
Journal Articles
Assessing the effect of organisational factors and ICT expenditures on e-maturity: empirical results in Italian municipalities (Show >>)
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective (Show >>)
Exploring e-maturity in Italian local governments: empirical results from a three-step latent class analysis (Show >>)


List of publications and reserach products for the year 2022 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good (Show >>)
Influence of gamification on consumers’ cognitive, affective, and behavioral responses (Show >>)
Journal Articles
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach (Show >>)


List of publications and reserach products for the year 2021 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
Commissioning neuromarketing: what do practitioners need to consider? (Show >>)
Exploring ICT expenditures and their relationship with e-maturity. The case of Italian Local Governments (Show >>)
Journal Articles
Digital government transformation: A structural equation modelling analysis of driving and impeding factors (Show >>)
Mandatory provisioning of digital public services as a feasible service delivery strategy: Evidence from Italian local governments (Show >>)
manifesti v. 3.7.7 / 3.7.7
Area Servizi ICT
12/02/2025