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Information on didactic, research and institutional assignments on this page are certified by the University; more information, prepared by the professor, are available on the personal web page and in the curriculum vitae indicated on this webpage.
Information on professor
ProfessorLamberti Lucio
QualificationFull professor full time
Belonging DepartmentDipartimento di Ingegneria Gestionale
Scientific-Disciplinary SectorING-IND/35 - Business And Management Engineering
Curriculum VitaeDownload CV (189.92Kb - 02/12/2019)
OrcIDhttps://orcid.org/0000-0002-4576-1642

Contacts
Professor's office hours
DepartmentFloorOfficeDayTimetableTelephoneFaxNotes
DIG11.11FridayFrom 08:30
To 09:30
----Appointments must be fixed via email. Other Appointments may be fixed in other dates upon request
E-maillucio.lamberti@polimi.it
Professor's personal websitehttp://beep.metid.polimi.it/web/c_insegn-072797-corsola-405-kindir-*/home#p_134

Data source: RE.PUBLIC@POLIMI - Research Publications at Politecnico di Milano

List of publications and reserach products for the year 2024 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit (Show >>)
How information technologies can support the integration between supply chain and marketing (Show >>)
Promoting rural tourism through the Metaverse: a case study (Show >>)


List of publications and reserach products for the year 2023 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics (Show >>)
Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments (Show >>)
Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience (Show >>)
Four strategies to drive the metaverse business transformation (Show >>)
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior (Show >>)
Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes (Show >>)
Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience (Show >>)
Journal Articles
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments (Show >>)


List of publications and reserach products for the year 2022 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
Find me if you can. Assessing visual and auditory product placement disclosures in online music videos (Show >>)
If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse (Show >>)
Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments (Show >>)
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components (Show >>)
Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse (Show >>)
Journal Articles
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach (Show >>)
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos (Show >>)


List of publications and reserach products for the year 2021 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
Commissioning neuromarketing: what do practitioners need to consider? (Show >>)
How do affective states influence browsing in immersive virtual environments? Empirical insights into cognitive and neurophysiological drivers of interactive behaviours (Show >>)
Investigating the effect of price tag colours on cortical, cardiac and ocular responses (Show >>)
Journal Articles
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review (Show >>)


List of publications and reserach products for the year 2020 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Contributions on scientific books
Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation (Show >>)
Conference proceedings
See me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases (Show >>)
Journal Articles
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research (Show >>)
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products (Show >>)
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach (Show >>)
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin (Show >>)
manifesti v. 3.5.17 / 3.5.17
Area Servizi ICT
20/05/2024